In 1976, leica launched its “reflex” system, which allows a photographer to identify exactly what will be captured in a photo via a lens and mirror combination, and it lasted right up until 2009 in the R series. All of the series that followed never really met the standards of the R series. That is until now, with the Leica SL, which can finally be dubbed a proper replacement for the R series.
“Back in the day, professional photographers as well as amateur photographers who shot professionally went for the R series because of its reflex system,” says Dr Andreas, Chairman of Leica Camera. “Similarly, such photographers are currently heading towards the Leica SL for its ‘mirrorless’ system.”
The new mirrorless systems are exactly what photographers are after. The Leica SL allows the integration of applications and digital assets, which are important for professional photographers. In a mirrorless camera such as the Leica SL, light passes through the lens right onto the image sensor without any reflection.
In addition, the lenses on a mirrorless camera are typically of a higher quality compared with DSLRs. Although the target market of the Leica SL is directed at professional photographers, the CEO of Leica Camera, Oliver Kaltner, says that he is sure amateur enthusiasts will take advantage of this advanced feature as well.
“Leica is all about sustainable products,” he says. “And that’s a proof point because along with the announcement of the Leica SL, we also announced that photographers are able to use all the lenses from the M, S, T and R series. This clearly says that Leica is a brand that delivers on a sustainable brand value.”
Even though Leica’s M series will remain as the brand’s core product, the team at Leica decided that it was necessary to create something in between the M and S series, adding value to the company’s portfolio. The S series, on the other hand, is perfect for a photo studio with the need to deliver fantastic images of premium quality.
Other than its impeccable performance and versatility, the Leica SL is also commendable for its speed and the ability to capture moments without losing a single second in its still images and video recordings. According to both Dr Andreas and Oliver, these two features are most likely to appeal to amateur photographers as well.
With the mirrorless Leica SL, Leica has introduced an entirely new system that has never before been developed in its facility. A new system at Leica Camera only means that the life cycle of the product is an uncountable number of years. “Leica is committed to delivering products that can be used for a long time,” concludes Oliver.