The latest innovation by the luxury cars manufacture offers a truly unique end user experience for automotive enthusiast. The BMW Individual Collection combines one’s personal taste and character’s detail into its BMW cars by offering a wide range of equipment options: Fine wood trims with perfect grain, enticingly soft leather from the world’s best tanneries, paintworks that enhance luminosity made possible by the exclusive hues usage – epitome of tailor-made luxury.
The paintworks feature in the BMW Individual are inspired from the colours of precious stones that is flashy yet elegant. To ensure the luxury appearance, you will notice how the luminosity changes on the car depending on the angle of the light – some finishes have iridescent effects and silky sheen – due to the special pigmentation applied. There are 8 exceptional paintworks for you to choose from, such as Pure Metal silver and Azurite Black metallic.
For exclusive craftsmanship, BMW Individual make sure to use the finest material for its interior completion. Merino Leather is renowned for its aesthetic pleasure for all senses, offering nuanced colours, finest leather smell and the luxurious surface and textures. The selection of the leather itself takes elaborate process to ensure the leather remains natural, breathable and comfortable, combines with precise stitching and hand-woven piping. The leathers are available in six colours from Smoke White to Fiona red.
To assure perfect completion, the innovation features lavish interior trims using the most sophisticated woods and detailed process by cutting the selected pieces and polished the interior surface to matches the finest quality. For instance, the Piano finish Black interior trim provides unmatchable exclusivity with a high-gloss finish. Meanwhile, for discerning customers who crave for something extra special, BMW also provides Individual Manufaktur for a more bespoke interior and exterior of their vehicles. The exclusive endeavour will guarantee that customers of BMW Individual Collection are able own a car that reflects their own personality.
The BMW Individual is a part of the latest BMW 7 Series cars. Reservations are available today and from March 2016 onwards, customers will have more Individual options, in terms of colours and trims, to select from.