Italy has long been famous for its culture and heritage, which have all been effortlessly integrated into fashion, art, food, wine, and, of course, its cars. The latter have become synonymous with speed, élan and panache, all of which bring us neatly to Maserati. This classic Italian brand has been in existence since 1914, when it was established by the Maserati brothers in Bologna, Italy. Over time and with its constant pursuit of automotive excellence, the brand is now renowned for the finest artistry and craftsmanship that goes into each car. Oh, and they’re super-fast and uber-cool, too, just in case you didn’t know.

To share its heritage and to celebrate the exclusive Italian lifestyle, Maserati Indonesia recently invited its VIP customers to experience first-hand what driving a Maserati is like on a 200-kilometre route through Bali, and Indonesia Tatlerwas fortunate to be invited along for the ride. All of Maserati’s latest models were on show, including the Maserati Ghibli and the Maserati Ghibli S; the Maserati flagship sedan; the Maserati Quattroporte, the Maserati Quattroporte S and the Maserati Quattroporte GTS; and finally the Maserati GranTurismo MC Stradale. 

Maserati presented this luxury automotive experience over three sunny, breezy days on the Island of the Gods. The journey started at Ngurah Rai Airport, where five magnificent Maseratis were waiting in line, ready to speed us around Bali over the next few days. Each invitee had a unique key with the company’s bold Trident emblem on it: a key to our own Maserati. Indonesia Tatler got the biggest and boldest of them all: the Maserati Quattroporte, which is definitely in a class of its own and, we can attest, a real head-turner. Next stop: the Mulia Bali to settle in and rest. 

“Lifestyle is part of the Maserati brand,” Fransiska Renata, CEO Maserati Indonesia, told the crowd during one of the presentations. “Exclusivity is our strongest brand value, and it elevates the Maserati name on a global scale. So we wanted to give you an experience that consists of Italian fine taste, innovation, and exclusivity through this Maserati Lifestyle Journey,” she added. 

Meanwhile, Fabrizio Cazzoli, Regional Director of Maserati Asia, said: “The Maserati Lifestyle Event Journey is an annual activity held in Italy, so I’m glad to see an event with the same format here in Asia. This will be the first Maserati Lifestyle Journey held outside of Italy.” The journey continued with a short drive to the Samaya Resort in Seminyak, where we enjoyed a quiet sunset with cocktails and, of course, indulge in an Italian dinner at Breeze restaurant to end the night.

The next day started early and saw us visit the serene, private Komune Beach Club in Gianyar, which was followed by a long drive to the highlands of Ubud for a quick bite. This was the ideal time to revel in the plush seats and impressive speed of the Maserati Quattroporte, which combines the highest standards of a four-door sports sedan with the comfort and space of a limousine. Decked out in the finest leather on both its seats and dashboard, it also sports an electric sunblind at the rear and an integrated yet easy-to-use entertainment and car-features adjustment panel.

 Like all Maserati cars, the Quattroporte stands for fine Italian design, race experience and precise craftsmanship—these are the same values that the Maserati brothers instilled in the brand more than 100 years ago. An innovative 3-litre twin turbo V6 engine powers this new variant of the Maserati Quattroporte, producing an impressive and sporty 330hp, while at the same time achieving lower fuel consumption and emissions.

 The peak torque value is stunning: a “Sport” button activates the overboost function at engine speeds from 1,750 to 4,500rpm and pushes it to 500 Nm, meaning an extremely smooth ride in all conditions while still maintaining high speeds. The new ZF AT70 8-speed transmission also gives the car precise, smooth, and efficient gear changes. And for those who need to know, the new Quattroporte sprints from 0 to 100 km/h in 5.6 seconds and boasts a top speed of 263 km/h.

But enough of the details and back to the tour. After a quick break on Sunset Road on our way back, we got to see a Kecak fire dance in Uluwatu. The journey then came to an end in a perfect circle, closing with one last dinner at the Mulia Bali, set to pumping beats courtesy of a top-notch DJ. After having our last breakfast at The Café at the Mulia Bali the following morning, we finally depart in our last drive in this magical Maserati to Ngurah Rai airport, armed with many a tale to tell.


Tags: Indonesia Tatler, Indonesia, Maserati, Maserati VIP Customers