At just 29, Carisa Janes founded the California-based luxury beauty brand Hourglass Cosmetics, which has seen its 100 per cent cruelty-free skincare and makeup products become cult favourites worn on the likes of Margot Robbie and Jessica Alba.

As the brand vows to go vegan by 2020, we caught up with its visionary founder and CEO to get a few beauty tricks and secrets.


  1. It's all about the basics

Photo: Courtesy of Hourglass Cosmetics

"Every woman should have a high-performance foundation. The right one can instantly make skin look younger and healthier."


2. Double the drama

The Curator Collection by Hourglass Cosmetics (Photo: Courtesy of Hourglass Cosmetics)

"I learned from make-up artist Gloria Noto to use our Curator Lash Instrument to brush mascara onto false lashes before applying the lashes. It enhances the look while still appearing natural and not overdone."


3. Just a hint of tint

Photo: Courtesy of Shutterstock

"Make-up tints made to be worn overnight. You wake up the next morning with a natural flush or subtle stain on the lips. You can literally say, “I woke up like this!”


4. Protect your skin

The Equilibrium Day Fluid Broad Spectrum SPF 30 by Hourglass (Photo: Courtesy of Hourglass Cosmetics)

"Wear more sunscreen. It’s much easier to take preventative steps than to try to turn back time on sun damage."


5. Go nude

The Girl Lip Stylo Colour Lip Crayon in Peacemaker by Hourglass Cosmetics (Photo: Courtesy of Hourglass Cosmetics)

"I love nude shades. My daytime go-to is the Girl Lip Stylo in Peacemaker. On a night out, I wear the Confession Ultra Slim Lipstick in "I Lust For". The gold applicator makes it the ultimate lip accessory."


6. Don't fly without this

Photo: Courtesy of Foreo

"I always fly with a deeply hydrating sheet mask, and am testing a few products to be added to our Equilibrium skincare line which feature phosphatidylglycerol, a powerful ingredient that’s key to cell regeneration."


7. Prime, prime, prime

The Veil Mineral Primer by Hourglass Cosmetics (Photo: Courtesy of Hourglass Cosmetics)

"My favourite Hourglass product is the Veil Mineral Primer. I can’t live without it. It fixes everything, from redness to fine lines, and helps foundation last all day."



See Also: Desiring Long-Lasting Lips? Try These 7 Lip Stains Brands That Will Keep Your Lips Looking Pretty

Tags: Makeup, Beauty, Interview, Hourglass, CarisaJanes