Poppy King, the founder of the Lipstick Queen brand, has just launched three shades of purple. “I was inspired by the dark sensuality within us all when creating these three beautiful takes on black-cherry lips,” she says. “They’re glamorous, intriguing and yet with no hint of goth about them thanks to the warm blackberry tone of these dark midnight shades.” 

“Everyone can wear bolder colours if they are prepared to make a statement,” says King, who describes a purple lip as seductive, dramatic and intense. “If you’re feeling unsure about it, try a sheer version first rather than full strength. Berry and plum tones tend to suit everyone and everything. A lipstick colour that suits you will make your skin, eyes, hair, complexion and everything else look brighter and more alive.” 

Get the look

1 Smooth on a slick of lip balm and blot. 

2 Using a lip brush and your fingers, build up colour by applying layers of lipstick. 

3 Now follow the outline of your lips using lip liner.

4 Apply a final layer of lipstick before blotting. 

Toolkit

a. Lipstick Queen’s Bête Noire collection is a flattering blackberry hue that comes in three shades of intensity including a very wearable sheer. Available at Joyce Beauty. 

b. Chanel’s Rouge Coco lipstick feels divine—it’s rich, creamy and smells marvellous. Get a gorgeously rich purple-red with the lipstick in Jean. 

c. If you’re in the market for shine, Shu Uemura’s Laque Supreme is one of the glossiest around—inspired by Japanese lacquerware, it coats on thinly and feels light.