Photo Courtesy of Aesthetic Pleasure

Streetwear is a street style fashion that was inspired from the Californian surf and skate culture. In the course of time, streetwear has become a common style people wear in a daily basis. Today, it embodies elements of hip-hop, Japanese street style, and current social issues. Streetwear has been popularized globally, reaching the youth culture everywhere, even in Indonesia. With this in mind, we have curated five local streetwear brands that are not appealing, comfortable but also got the style on!


Thanksinsomnia incorporates graffiti artworks and street style to create unique unisex attires and accessories. Inspired by anime, 90s grunge and pop culture, this local fashion label brings out a modern energy of a young fashion brand without the self-pretentious. If you’re interested in graphic tees—with so many variations, Thanksinsomnia is a streetwear brand you should check out.

Locations: Shining Bright, Queenbeer & Thanksinsomina, Tebet, Premium Nation, Cempaka Putih, Black Neck, Cakung, Lucky Laki, Cengkareng.


Locale is a streetwear brand that offers graphic clothing, from sweatshirts to t-shirts, and some cool pants. Some of their prints represent political and social values. However, they also have come out with collections with various themes including friendship and love themes.

Locations: The Goods Dept, PIM 2, Lotte Shopping Avenue, Pacific Place, Kemang Villange, Bintaro Exchange.

Aesthetic Pleasure

Inspired by the youth culture, Aesthetic Pleasure creates unique collections with raw-cutting tailoring that’s made of lightweight materials. Its apparel ranges from graphic casual tees, dresses to more sophisticated blouses and dresses. Aesthetic Pleasure items are perfect to be worn during any occasions!

Locations: The Goods Dept, Art & Science, 707 store, JKT ON Market GO+, Masarishop.com, Bobobobo.com

Public Culture

Public Culture believes that there are no rules in what we do and what we should wear. Heavily influenced by the youth culture, this brand offers quality streetwear that incorporates lots of colours and graphics. Its attires are comfortable thus perfect to be worn in a daily basis. 

Locations: The Goods Dept, PIK Avenue, PIM 2, Lotte Shopping Avenue, Mall Kelapa Gading, Plaza Indonesia, Pacific Place, Lippo Mall Kemang, Art & Science.


Ssundayy, or also known as Sunday Sunday Co, embodies clothing that represents style of the youth. This streetwear brands offers a variety of graphic tees, along with shoes, and bags such as cool fanny packs. The graphic prints are a series of eclectic subjects that we think anyone can rock.

Location: Ssundayy store, Kemang.

 See also: Calling All Working Women, Here Are 5 Sleek Heels Perfect For Every Work Attire

Tags: Street Style, Streetwear, Ssundayy, Locale, Aesthetic Pleasure, Public Culture, Thanksinsomnia