With new fashion trends continuously emerging in just seconds, it is no surprise that the fashion industry is considered to be one of the most polluting industries in the world. To put things in perspective, the fashion industry is responsible for 10% of greenhouse gas emissions and consumers more energy than the aviation and shipping industry combined.

While designers have taken a step to sustainable fashion by going fur-free, the issue of fast fashion’s approach that benefits from customer’s overconsumption and disposal of unwanted clothing is still not addressed… until today.

Rental clothing, although not a new concept, has only risen to our awareness today as people are becoming more globally aware and environmentally conscious. Renting your clothes helps you reduce the need to buy clothing that, let’s face it, you won’t make get much use out of, and instead recycle what is around you. Here are 5 reasons why renting clothes is the future of fashion.

Millennial Wardrobe

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With new fashion trends continuously emerging every second, consumers always want something new in their closets. However, we can’t be expected to shop every week to keep up with the trends. Rental clothing gives you new items to wear every day and allows you to easily adapt to the fast-paced nature of fashion trends.

Save Money

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Why spend thousands of dollars on a dress you’ll wear once? Rental clothing allows you to wear designer dresses with a much cheaper price tag.

Go Green

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With 50% of clothing being disposed each year and fast fashion not stopping anytime soon, the fashion industry is expected to use up to 25% of the world’s carbon budget by 2050. Rental clothing enables the idea of sharing clothes with others in the same area and promotes recycling clothes.

More closet space

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We’ve all experienced not being able to find what we are looking for in our closets, finding clothes we’d forgotten about, and having no more space due to the addition of new clothes every week. Rental clothing solves the problem of clutter in your wardrobe and creates better organization and a stress-free life.

Experimentation

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Rental clothing allows you to experiment with new styles and brands without the commitment. If you do not like the item, just simply return it by the end of your rental period. It allows you to explore what looks good on you.

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