British fashion label Alexander McQueen has partnered with Graha Citra Prima to recently open its first standalone store in Jakarta, giving the brand a space to directly connect with consumers in the city and its surroundings.
Officially opened on April 13, the stunning retail space is spread over 200 square metres on one floor. Located in Plaza Indonesia, the creative concept behind the new store comes from Sarah Burton, Creative Director of Alexander McQueen.
Located in the corner of the first floor, there's an impressive storefront entrance flanked by two large lightboxes, showcasing the brand’s campaign imagery, and also an adjoining façade with windows, showcasing seasonal ready-to-wear and accessories display stories.
Keeping to a more pared-back and minimalist aesthetic, the brand-new store maintains the luxurious and rich detailing that is prevalent in the new retail concept. White lacquered shelving highlights the accessories on display and there are feature walls made bespoke from moulded plaster panels formed by a cornucopia of wings, shells, cactus flowers, mushroom gills, seahorse tails and tangled leaves with tiny skulls and grimacing gargoyles nestling in their folds.
The floor is laid with Nero Marquina marble, alongside deep-pile carpets, while fixtures such as the mirrors and display cabinets are gilded black and aged brass. Marble and soft leather furnishings continue to reflect the design of the interiors. Lighting is soft and highlights the muted palette of the store.
Divide into three main areas—handbags and shoes, men's ready-to-wear and accessories, and women's ready-to-wear and accessories—customers will be able to shop from the seasonal collections as well as classic items, such as the iconic skull scarves and knuckle box clutches.
Photo courtesy of Alexander McQueen