Luxury fashion brand Mulberry unveiled its Spring/Summer 2018 collection within the grounds of the magnificent eighteenth-century Spencer House in London last week. The live launch marked the start of “Beyond Heritage”, a series of events celebrating the new season.
As prestigious guests arrived at the venue, they were led through a floral installation into the opulent interior of the vintage music box-inspired show space, featuring cinematic projections created by filmmaker Sharna Osborne. Also, there’s a mirrored central piece that revealed Alison Goldfrapp: British singer and artist, as she serenade the crowd with her latest single “Anymore”. Prominent faces were all around the venue, that include actresses Emma Roberts and Andrea Riseborough, model Jourdan Dunn and Editor-in-Chief of British Vogue, Edward Enninful.
Archetypes of British culture were the inspiration of Mulberry’s Spring/Summer 2018 collection. For instance, Edwardiana, Ascot Ladies’ Day garden parties and the great tradition of tea in fine China all inspired the collection. Moreover, Beyond Heritage also consists of bold prints and a playful color palette integrated with elements borrowed from the turn of the century, such as frills and sumptuous organza fabrics. The silhouette is feminine, maneuvering with scale, volume and decorations.
Mulberry’s Beyond Heritage at the Spencer House was open to the public on February 17 and 18. Guests were able to visit the Mulberry pop-up store and sit through workshops with Mulberry collaborators speaking about their passion for craft, fashion and quality. Those who were interested could reserve their complimentary place. Discover the full itinerary of events and collection on mulberry.com.
The collection was immediately available to shop via mulberry.com and the Mulberry pop-up store at the Spencer House. The collection launched in stores globally on February 17.