In a year, fashion houses normally launch different collections for men and women, ranging from spring/summer, resort, cruise and autumn/winter to the pre-seasons in between. But Burberry’s Christopher Bailey decided early this year to limit the taxing toll: the British heritage brand would only have two shows each year starting from September to give the global audience an all-season, immediate and personal brand. The three “Brit”, “London” and “Prorsum” lines were also merged into one “Burberry” label.
The brand also launched its “See Now, Buy Now” programme in which the autumn/winter collection was immediately available following the February show instead of in September. Although sparking a debate at London Fashion week, the collection was available right after the show to view, pre-order and personalise in Burberry’s London flagship store, the Paris branch and online. The show itself is also available to view via Apple TV and customers can call a customer service consultant to preorder select pieces.
Burberry’s womenswear, the “Patchwork” collection, along with the Patchwork bag, were shown during the show in Kensington Gardens. Each bag is named after a British town, village or street, with different types of its belt-like handles inspired by the buckle boot—which itself is part of a collection modelled after the classic Wellington boot. No two bags are the same as a result of mixing the season’s fabrics that are inspired by British artists, musicians and history: classic Burberry tartan, glossy snakeskin, English suede, sequined fabric and other patterns.
Get closer with Burberry's autumn/winter 2016 collection in Indonesia Tatler September 2016 edition.
(Text by Edith Emeralda)