British fashion brand Burberry has announced new leadership roles for its senior team. The moves are part of an ongoing business review that is targeting future growth opportunities in retail, products and digital services enabled by changes to ways of working.

The group has appointed the current Chairman and Chief Executive Officer of Céline, Marco Gobbetti, as its new CEO, replacing Christopher Bailey, who will take the role of President of Burberry and will continue to serve as Chief Creative Officer.

“I am very excited that Marco Gobbetti is joining us as Chief Executive Officer and as a partner to me,” said Bailey who has been CEO since 2014 and creative director for six years. “Marco brings incredible experience and skills in luxury and retail with him that will be invaluable to us … On a personal level, I know that we are going to enjoy a wonderfully collaborative partnership that makes me very excited for our future at Burberry.”

Burberry’s decision to appoint Gobbetti as CEO and shift Bailey over doesn’t necessarily come as a surprise since Burberry’s recent struggles. In making the changes, Burberry is acknowledging the difficulty of being a details-driven CEO, while simultaneously handling the creative sweep of designing.

Bailey’s new role as President and Chief Creative Officer will allow him to oversee all elements of brand and design. As for new CEO Marco Gobbeti, he has nearly 20 years of experience in the luxury industry, with past roles at Givenchy, Bottega Veneta, and Moschino. He is set to join the board in 2017 and will be responsible for all commercial, operational and financial elements of the business. Both Gobbetti and Bailey will report to Burberry chairman Sir John Peace.

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