Calvin Klein ruled the fragrance world in the 1990s, most notably when the brand launched the world’s first unisex fragrance, ck1, in 1994. The campaign ad featured a slew of popular models posing casually and captured in black and white—eye-catching and the perfect bait for Generation Y.
Now setting its sights on the millennial Generation Z, which is way of “unisex” marketing, Calvin Klein has recently launched its gender-free fragrance entitled “ck2” in Jakarta. The fragrance is a daring and unusual concoction of wasabi, mandarin and violet leaves on the top notes, followed by wet cobblestones, orris concrete and rose absolute in the heart, and ending with blends of vetiver, incense and the sweet scent of sandalwood.
The new ck2 comes in a unique, minimalistic bottle design: a sleek rounded bulb made of transparent glass giving it a futuristic design as well as confirming its gender-free theme.
Calvin Klein defines the new ck2 as fresh, warm and electric: “One gender-free fragrance for a man or a woman, without prejudices, to unite and create an experience that can be shared together in love, lust and friendship.”
The new fragrance is priced at Rp 1m.
Looking for a carefree male fragrance? Newfound Expression: Montblanc’s Legend Spirit Fragrance