Brand Origin : New York
Designer's Background :
Stuart Vevers, Coach's creative director, previously held the post of creative director at Loewe and was also awarded the British Fashion Council's Accessory Designer of the Year in 2006.
Brand Philosophy :
Perhaps one of the most drastic transformations of a US label to date, Vevers has reinvigorated the heritage brand and given it a more youthful feel since its first line of ready-to-wear in 2014. Notably, Vevers enlisted contemporary artist Gary Baseman for a recent collaboration, where his cartoon-like graphics were decorated on women's knits, bags and even outerwear.
Autumn / Winter 2015 marks the debut of menswear for Coach, and Vevers showcases a collection of strong and heavy-duty outerwear. Coach is first and foremost a leather goods company, so it should come at no surprise that he has utilised this material to the fullest. Leather shearling-trimmed coats, fur-trimmed camouflage parkas, leather bombers and blousons are styled with thin trousers and chunky footwear. And in terms of leather goods, Coach's signature satchel is transformed into a cool leather messenger bag.