The brand’s creative director Nicolas Ghesquière introduced Lightning, a character from the successful video game franchise Final Fantasy.
Nicolas has shared images and a video of its “Series 4” campaign on Instagram, stating, ‘Reality and fantasy become one : lightning a genuine heroine in the new @louisvuitton series 4 ad campaign’. It is created in collaboration with game developer Square Enix and its main character designer Tetsuya Nomura.
LV’s newest muse Lightning is a pink-haired, samurai sword-wielding heroine. She is captured posing with the brand’s latest handbag collection. Also a short video shows her in action, as she holds on to the handbags while spinning and leaping. Lightning is also clad in creations from Louis Vuitton’s Spring/Summer 2016 fashion show which was inspired by virtual reality and digital media.
Also this is not the first time Final Fantasy characters have surfaced in the world of fashion. In 2012, sporting Prada designs, Lightning and her fellow characters were spotted in a Japanese magazine.