Time International has recently opened its new and exciting concept store at Plaza Indonesia, Jakarta. Delivering a new take on mens and unisex casual fashion, lifestyle and beyond, Project X is a multi-brand boutique that caters to young creative minds.
The new concept store showcases 22 brands from around the globe, including bags, apparel, shoes, and accessories including sunglasses, watches, and various urban products.
Focusing on male and unisex segments, Project X delivers selected products from South Korea, USA, Australia, and Japan, such as Buddy Happy and Kiruna from Japan, Mascolanza, Monofold and Lapiz+ from South Korea, Thread Etiquette and United by Blue from USA, and Kapten & Son from Australia, showcased in fun and creative surroundings.
With wooden accents and a palette of white and grey for the interior which blends harmoniously with the products, Project X aims to be a lifestyle destination for urban and digital savvy individuals.
Other than retail store, Project X will also provide the hip and most sought after dessert stall Sweet Monster, and will soon open at every Project X location.
"We look around and see what people like to do. People like to shop and discover edgy pieces, and they like to hang out. It is a lifestyle. We see an opportunity here, thus as a brand builder we carefully curate the products and present them in a contemporary concept. In this market, we want to continue being edgy, modern, and yet remain loyal to our heritage," says Irwan Danny Mussry, President Director & CEO of Time International.
Photo credit: Time International