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Cynthia is one of the few female start-up founders to hit it big in the Indonesian technology scene. BerryKitchen, her online catering service, started small in 2012 with four employees preparing fewer than 50 ready-to-eat meals. Today, the business employs at least 100 people who help pump out roughly 4,000 boxed food units daily, including bentos and snacks. Four celebrity chefs—Edwin Lau, Juna Rorimpandey, Vindy Lee and Pattiradjawane—have joined forces with BerryKitchen to offer special menus for customers wanting to taste the chefs’ culinary styles.