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Achmad’s passion in technology began early on, such as helping found an Entrepreneur Club during his college days. From his rst failure in selling noodles, in 2010 Achmad marched on to launch an e-commerce platform aimed at empowering small-to-medium enterprises: Bukalapak. The fun and creative culture in Bukalapak has seen a growth from a two-man company to more than 400 employees and a total of 1 million SMEs out of 60 million joining in—more across Indonesia are encouraged to join. For his vision and dedication, President Joko Widodo bestowed Achmad the Satyalencana Wira Karya medal in 2016.