Generation T


Muhammad Yukka Harlanda

Co-founder and CEO of Brodo Indonesia

Muhammad Yukka Harlanda is the co-founder and CEO of Brodo Indonesia, a local, vertically integrated male footwear brand. Together with his friend Putera Dwi Karunia, Yukka established Brodo in 2010 when they studied civil engineering at Bandung Institute of Technology. The business idea originated from Yukka’s difficulty in finding his big shoe size (46) with good design and at an affordable price. In the beginning, Brodo was only sold online, but it now has offline stores in Jakarta, Bandung, Bekasi, Surabaya, and Yogyakarta.