Artificial intelligence is one of the many technologies our future devices will boast. Samsung Research and Development Indonesia’s Alfred Boediman tells us how Indonesia will contribute to the technologies of tomorrow.
Alfred Boediman is not your typical researcher or corporate boffin. Skin etched with dragon tattoos, the Netherlands-born engineer is looking to disrupting global technology from within Indonesia. “We believe in glocalization: from Indonesia and for Indonesia with a global reach,” he says.
The Porsche lover is well positioned to put the country on the international innovation map. As Vice President of Samsung Research and Development Indonesia (SRIN), Alfred directly reports to Samsung’s leaders sitting in the South Korean tech giant’s headquarters.
“As part of Samsung’s global research and development family, SRIN is one of the 20+ Samsung R&D centres around the world that strives to support the company’s cutting-edge technologies through unique and specialised core competencies,” he says.
He adds that technologies that the local centre has worked on have included data analytical software found in Samsung’s smart consumer appliances, such as televisions and refrigerators. The team of roughly 150 people is also supporting Bixby, an artificial intelligence (AI) software embedded in the Galaxy S8, S8+, and Note 8 smart phones and tablets.
“I believe that AI will remain as one of the championing global trends of next year,” he says, noting that the advancement of AI will lead to the birth of technologies that will transform smartphones beyond just tools for communication. “AI is making every interface both simple and smart, setting a high bar for how future experiences will work,” he says.
To drive innovation onwards and outwards, a company must first be innovative from within. Alfred points out that he has put a lot of effort into building a culture that nurtures innovation, such as through open management practices.
“What I have learned so far based on personal experience is to break conventional leadership models,” he says. “Being visionary goes beyond communicating the ‘what’ and should reflect on the ‘why’ also.”
Furthermore, he believes in not allowing setbacks to dampen his zest for keeping on learning and trying. “It is immensely satisfying to eventually shed old uncertainties and begin learning again,” he says.
This story appears in the November 2017 issue of Indonesia Tatler. For the full story, grab the copy at your nearest newsstands, or subscribe here.
And watch our video interview with Alfred about gadget, cars, and tattoo, here: