Having been raised to be independent since her young days, Putri Tanjung used to sell bookmarks and food to her friends and family to earn extra pocket money. However, at the tender age of 15, she started to find joy in creating small events such as birthday parties and prom nights for her friends. From this spark of joy, she was determined to prove to herself her ability in being able to run a business as a creative entrepreneur—all without the help of her mum or dad.
“I started Creativepreneur Event Creator at the age of 17 with the goal of producing entertaining and inspiring world-class events for Indonesia’s younger generation,” explains Putri. “We create events connected with entrepreneurship and the creative industry in Indonesia.”
In 2018, Putri expanded her business by creating a division for companies who are targeting the millennial market in the country. Thus, the aim of Creativepreneur Event Creator is to spread entrepreneurship almost virally, and to influence and inspire the youth of today and contribute to producing quality innovators and creative entrepreneurs in Indonesia.
“The highlight of running Creativepreneur is to be able to meet and work alongside inspiring people such as Ibu Susi Pudjiastuti, Ibu Tri Rismaharini, Pak Ridwan Kamil, John Riady, Raditya Dika, Deddy Corbuzier, and many more,” says Putri, who is the youngest member of her own company.
Putri’s biggest privilege in being able to run such a company is the opportunity of connecting with people who have similar mindsets and the curiosity of wanting to learn more about the world. One of her biggest challenges is to keep motivating the participants who attend the workshops and events she creates. And it seems to be working: this year, Putri and her team reached another milestone—an event with tiket.com, Creativepreneur Corner 2019, has arrived in three new cities: Medan, Malang and Makassar.
“It turns out that there are so many people who have amazing ideas and high levels of creativity but are clueless about how to channel it or where to go. More than 2,400 came to our event in Malang alone. Many of them travelled from Bandung, Balikpapan, Bali, and Jakarta. As of 2020, 70 per cent of the population in Indonesia will be millennials. Hence the reason I am so committed in inspiring the young crowds we see about entrepreneurship,” says Putri.
This story appears in the June 2019 issue of Indonesia Tatler. For the full story, grab the copy at your nearest newsstand, or subscribe here.