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Endang W. Hoyaranda is the President Director of Prodia Group. Besides her main responsibility at Prodia, she also teaches management, entrepreneurship and ethics at the Health Polytechnic and Hasanuddin University, and holds the responsibility of being Vice Chair of the Indonesian Institution for Laboratory Technologists Certification. She is also the Secretary of the Asia Pacific Federation for Clinical Biochemistry and Laboratory Medicine, and serves as Director of the Asian Association for Medical Laboratory Sciences.