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Hermawan Kartajaya is the founder and CEO of markPlus & Co. He is also the President of the World Marketing Association and co-founder of the Asia Marketing Federation. In 2003, he was named by the UK’s Chartered Institute of Marketing as one of the “50 Gurus Who Have Shaped the Future of Marketing” a list that includes the likes of Philip Kotler, Tom Peters, David Aeker and Seth Godin.