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Born on February 7, 1976, Prajna Murdaya is the Managing Director of Berca Sportindo. He is the son of Murdaya Poo and Siti Hartati Murdaya, and a graduate of Stanford University in electrical engineering. A lover of singing and photography, he is happily married to Irene Tedja, daughter of Alexander Tedja, and is the founder of the Pakuwon Group.