Ricky Subrata

Despite majoring in Mathematics at the University of New South Wales in Australia, Ricky Subrata decided to venture into the advertising world. Teaming up with Nielsen Media, he moved from agency to agency; then in 1993, Ricky founded BBDO Indonesia, which is affiliated with a New York ad agency. Since then, Ricky and his team at BBDO Indonesia have won numerous awards for their superb ad campaigns.