The robust energy and the vibe of the Big Apple have been used as a source of inspiration to create Tiffany Hardwear under the Tiffany & Co. umbrella. The collection name and designs draw inspiration from the urban soul of the city, where high fashion and street style merge.
Tiffany Hardwear is as classic as it is edgy. Inspired by a unisex bracelet from 1971, the collection has been recreated to include spotlight earrings, rings, necklaces and pendants that go hand in hand with a leather jacket as it does with elegant couture.
The predominantly metal designs capture the industrialism and the sturdy skyline of New York City.
With its bold 18k gold and sterling silver pieces, Tiffany hardwear features graduated links that shift in scale, with a clasp that seamlessly disappears into the piece. A reinterpretation of the original design is embellished with a detachable lock and ball for versatile styling.
“For more than 180 years, the world’s most chic women have chosen Tiffany jewellery as a powerful expression of who they are,” said Caroline Naggiar, chief brand office of Tiffany & Co.
To further enhance the fierce feminine and rebel chic descriptions of the collection, Lady Gaga, a true New Yorker and a style icon who is known for her fierce femininity and originality, represented the brand in its Legendary Style campaign through a 60-minute video at the Super Bowl early this year.
She narrated her lifelong passion for the brand and, more importantly, talked about her own creative journey towards self-expression and empowerment. The campaign celebrated Tiffany’s rich legacy and the modernity of Tiffany style, while at the same time bringing out the simplicity, elegance and charm seen through all of Tiffany’s collections.