Swiss luxury watchmaker Hublot is no stranger to pushing the limits of innovation and outstanding creativity, and at Baselworld 2018 the brand continued to shake things up by debuting the first-ever football-themed smartwatch. With Hublot as the Official Timekeeper of the FIFA World Cup, the new watch is named the Big Bang Referee 2018 FIFA World Cup Russia watch, and it is packed with powerful punches that will have football lovers cheering.
Designed with football fans in mind, the watch will send a notification 15 minutes before each of the matches begins, and it will also alert users to goals, and red or yellow cards. During games, the watch face will display match statistics, and if a team scores, it will vibrate and show the word “goal”. In collaboration with Intel and Google, it’s specially designed to be worn by referees at the World Cup in Russia this June, to keep the pace with the games in real time. In terms of size, its 49-mm case is what makes the first difference, then its motor, which is driven by technology connected to digital intelligence, and the lightness of titanium, all issued in limited collection to 2018 pieces.
Hublot Big Bang Unico Red Magic collection
Hublot also has a history of making a variety of interesting materials, and this year, Hublot announced the first watch made of brightly coloured ceramic—it’s vibrant-red!—Big Bang Unico Red Magic, and it definitely got our attention. Their in-house R&D worked for four years to invent a magic formula that allows the creation of vibrantly coloured ceramics. With a bold red rubber strap, lined with black and a PVD coated black titanium buckle with ceramic inserts, completed with water resistant up to 100m, this watch is truly a showstopper.
Still in avant-garde approach to design, this year Hublot is also taking the mastery of sapphire crystal to the next level with the Big Bang Sapphire Tourbillon. Forged from sapphire to create absolute transparency, this includes the case, dial, and tourbillon movement, and even its strap is translucent. It's what Hublot proudly calls the Magic of the Invisible.
Hublot also left their mark with the new Classic Fusion Chronograph Berluti Scritto, which fuses the beautiful leathers of Berluti with the contemporary designs of Hublot, and there’s also the amazing Big Bang MP-11 showcased in 3D Carbon.
Let’s not forget the Big Bang One Click Sapphire made in sweet pastel hues with diamond-studded sapphire crystal cases, which is a highly feminine showcase of sapphire, and the Big Bang watch with a Unico manufacture movement that has now been redesigned on a smaller scale (its diameter has gone from 45 mm to 42 mm, and the thickness of its case has been reduced from 15,45 mm to 14,5 mm), making Big Bang 42 mm is unisex or the perfect choice for gentlemen to downsize and for ladies’ wrists.
And last but not least, the Big Bang Tourbillon Croco High Jewellery, consisting of a timepiece set with 13,5 carats of diamonds that comes with its own bullet proof crocodile skin jacket, this is the ultimate in exclusive luxury.
All noble things in the design and movement above can be practically illustrates just how much the principle of “The Art of Fusion” that is so dear to Hublot. Regardless of whether we like or will use the product or not, nonetheless we have to give Hublot the credit for always pushing boundaries, in relation to aesthetics, mechanics, or materials.
This story appears in the June 2018 issue of Indonesia Tatler. For the full story, grab the copy at your nearest newsstands, or subscribe here.