With a new mechanical movement, calibre 3255, Rolex presents its Oyster Perpetual Day-Date in a modernised design and sets a new standard for chronometric performance. The Day-Date, which was first created in 1956, has earned a place in history with its refined dial and the Rolex President bracelet. Now the Day-Date is redesigned and presented in 950 platinum or 18-carat gold, with a variety of elaborate new dials.

A symbol of excellence, the Day-Date has always represented the pinnacle of the Rolex art of watch-making. It was the first waterproof and self-winding chronometer wristwatch to offer a modern calendar with an instantaneous day display, spelt out in full in a window on the dial in addition to the date. The exceptional precision, reliability, legibility and presence of this significant model have made it the ultimate status watch. The Rolex Day-Date has been worn by more presidents, leaders and visionaries than any other watch, which explains why it is best known as the “presidents’ watch”.

The new Day-Date is equipped with a new generation movement, calibre 3255, entirely developed and manufactured by Rolex for a superlative level of performance. Certified as a Swiss chronometer by COSC (Swiss Official Chronometer Testing Institute), it is tested a second time by Rolex after being cased to ensure that in everyday use it satisfies Rolex’s criteria for precision, which are twice as exacting as those for an officially certified chronometer. This control of the final precision of the assembled watch is carried out using a methodology and high- technology equipment specially developed by Rolex.

In its new form, the Day-Date stands out with its range of elaborate new dials, a singular combination of high- technology and traditional know-how. Designed specially for the Day-Date, the elegant and imposing President bracelet is one of the most recognisable characteristics of the model. This solid gold or platinum bracelet with three semi- circular links provides complete reliability and comfort. It is now equipped with ceramic inserts inside the links, enhancing its suppleness and durability. The new redesigned concealed Crownclasp is the final aesthetic and functional touch to this elegant bracelet.