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Photo: Photo Courtesy of Bulgari 

The world of horology is competitive and demanding, with numerous of top luxury watch manufacturers competing to give their clients the absolute best. This year sees Bulgari upping the ante by introducing Twist Your Time: a programme that let Bulgari ladies buy tailored watches and customise them the way they liked them.

Bulgari’s Twist Your Time aims to propel its gorgeous and classy Serpenti watches collection to a new field of expression with customisation for its valued clients. The new programme will allow clients to choose variations of different strap, case, dial and engraved caseback. Not just that, the watch also includes two choices of double wraparound straps made from multicoloured exotic Karung (snakeskin) and calfskin. The straps are easily interchangeable with a steel or pink-gold case or with or without diamonds.

The nuances will be perfectly coordinated with the colours—black, red, green or white—of the mother-of-pearl, finely lacquered and sunburst guilloché 27mm dials. In a subtle jewellery detail setting a Bulgari signature, a cabochon-cut rubellite adorns the winding crown of these watches driven by quartz Calibre B033.

The new programme also offers up to 312 variations made of palette combinations and colour variations. Elsewhere, Bulgari has also developed an app that allows the client to literally “compose” her personal Serpenti on-screen and change it as many time as she desires. Quite a neat trick, don’t you think?

Watch the official video below:

See also: Tatler Guide on 4 Must-Have Watches Last July

Tags: Watches, Luxury, Bulgari, Brand, Swiss, Timepieces, Serpenti, Twist Your Time, Tailored