Swiss luxury watchmaker, Hublot, presents the Big Bang Broderie Sugar Skull – an unrivalled timepiece icon that showcases unique creativity by blending confident femininity and innovation at its very peak. The Big Bang watch series itself was born to break established codes and has over time demonstrated its ability to create exclusivity.
Redefining the haute couture into timepiece, Hublot incorporates composite resin, carbon and ceramic, invented magic gold — a scratch resistant gold — and borrowed denim as its materials. The innovation is aim to set free embroidery from the fixed notions and the traditional ideas held onto it.
Inspired by the 2016 runways season, the Broderie Sugar Skull boasts a skull motif on the dial with the embroidery of Saint-Gall and splash of bright colours on the face, including turquoise, navy blue, pale pink, fuchsia, yellow, orange and violet, all lit with lurex threads. The feminine timepiece also features soft arabesques design on its strap juxtaposed against the black ceramic that adorns the case and its bezel set with 36 red spinels.
Supermodel Bar Rafaeli has been chosen as the first female ambassador for the brand in conjunction with Hublot’s “Art of Fusion” campaign that marries luxury and fashion for its female consumers.