The TAG Heuer Connected Watch is inspired after TAG’s classic Carrera model, an auto racing timepiece that dates back to 1963. Inside, the Connected features Intel processing power, which is a departure from the Qualcomm chips that are found in most Android Wear watches so far. Its touchscreen is covered in sapphire crystal, and its “all day” battery is recharged with a simple dock. It includes the standard Android Wear features of Bluetooth, Wi-Fi, and a microphone for voice commands.

In the upcoming months, TAG Heuer will also introduce custom watch faces designed by brand ambassadors, including Tom Brady, Cara Delevingne, and Leonardo DiCaprio.