On october 31, expo Milano 2015 came to an end. “The challenge we set ourselves has been won. Now we are ready to leap forward.” With these words, the President of the Italian Republic, Sergio Mattarella, announced the closure of the expo. On the same day, after six months of sterling performance, the Indonesian Pavilion closed with “The Marvelous Memento”, a two-day happening that celebrated the efforts of those responsible for promoting Indonesia via the Indonesian Pavilion.
Expo Milano 2015 was among the biggest recent global events after the World Cup and the Olympics. Held on an area of 1.1 square kilometres, 147 participating countries showcased the best of their technology, offering concrete answers dedicated to the theme of the fair: “Feeding the Planet, Energy for Life”. In tune with this theme, the Indonesian Pavilion used the “Stage of the World” as its theme. The pavilion highlighted the country’s huge potential in industry, marine wealth, creativity, cultural diversity and distinctive cuisines.
Three buildings made up the Indonesian Pavilion. The first two, in the shape of traditional Bubu fishing tools and traditional farm Lumbung storage, featured an architectural concept that showed the interaction between the archipelago’s farmers and fishermen. Shaped like a Javanese rhinoceros, a third building showcased Indonesia’s rich biodiversity. Embracing concerns about ecology and the environment, the pavilion focused on open spaces that rely on natural lighting and ambience with the minimum consumption of electricity.
Distinctive culinary displays also played an important part in the pavilion’s success. Artha Graha Network’s Bogor Café – Desa Restaurant elegantly promoted Indonesia’s culinary diversity. The delightful cuisine pampered visitors with unforgettable experiences that varied from one week to another. The set-up changed to reflect both private dining and al fresco experiences in lush greenery. All through the event, the pavilion sparkled with a number of special events, like “Marvelous 70”, which commemorated Indonesia’s Independence Day, as well as “Indonesia Coffee Week”, which introduced the world to the best brews and “Indonesian Palm Oil Sustainably Feeding the Planet”, which promoted the sustainable Indonesian palm oil industry.
Attracting more than 4 million visitors, the Indonesian Pavilion flopped in its first few days, but then shot up to eighth place among the 10 best pavilions at Expo Milano 2015 and earned the top slot among pavilions from Southeast Asian countries.
“Tomy Winata was the key to the success of the Indonesian Pavilion,” said Indonesian Ambassador to Italy Agust Parengkuan. “Without the commitment of Artha Graha Peduli, we could have been humiliated.” Tomy Winata’s Artha Graha Peduli and Artha Graha Network functioned as the Senior Partner in managing the Indonesian Pavilion.
“These achievements are a fulfilment of Didi Petet’s dream,” said Tomy at the closing ceremony. “I hope from ‘up there’ Didi saw what we did,” added the tycoon and philanthropist who donned Didi’s favourite batik shirt for the occasion. The late Didi Petet was the original event organiser of the Indonesian Pavilion at Expo Milano 2015.”