In my opinion, tenacity is an important quality to have in business, because when you start a business, it’s such a scary thing and not everything will run smoothly. Every day there will be trials and tribulations. Before we started ESQA, there was always something different, but you should not give up. Just push through and work it out. As an entrepreneur, you have to have the skills to solve problems, so that’s an important quality to have. For the younger generation, my advice is to have courage. If you have an idea, write it down, create the business proposal, and if it doesn’t work, try something else, keep trying and eventually one thing will work.
In our business, everything is competitive, but at ESQA Cosmetics we aspire to be the best that we can be. We were the first vegan brand in Indonesia and we were also the first brand with rose gold packaging. We always aspire to develop new products, set trends, and hopefully become a global brand in the future.
Being thankful is very important because you always have to be grateful about what you have and just keep improving yourself to be your best self. Every day, just sit down and think about all the good and positive things that are going on in your life—don’t focus on the negatives. Otherwise, they will put you down and demotivate you. Always be grateful, always be thankful.