A lavish cruise ship decorated with trees is the perfect set to reveal Gucci newest campaign in celebration of 2019 Holiday Season. Packed with everything sparkles and joyous spirit guests, Gucci has revealed its newest collection which features special clothing, shoes, bags and various accessories. This playful campaign was conceived by Gucci Creative Director Alessandro Michele and directed by American film director, Harmony Korine.
For 2019 Holiday collection, all the pieces are crafted by a striking mash-up of two of the House’s most recognisable patterns: the beige/ebony GG Supreme canvas and the historic Flora pattern. This collection also marks the first combination between the 2 most iconic Gucci’s trademarks.
The line-up of ready-to-wear pieces, shoes and accessories which include handbags in different silhouettes, luggage, totes and a new jewelry case, as well as small leather goods, are all crafted in the new GG material printed with the brilliant-coloured flowers and insects of Gucci Flora which is trimmed with red, yellow or white leather.
The accessories also feature Gucci’s iconic green-red-green stripe and metal Double G at the front to give a proper look of Gucci’s trademark.
All the Gift Giving items are well suited to the setting of a cruise liner, particularly the hard luggage models that evoke a time when people travelled by sea, in style, a time when Guccio Gucci, founder of the House, would have been making luxury luggage for just such use.
As a part of this holiday festive celebration, Gucci also launches the Augmented Reality portal in Gucci Official App to give users a special digital experience. Though this portal, users may be able to enjoy virtual holiday dream in psychedelic tropical island.
This portal also available on Snapchat App. Additionally, a series of digital activations, filters and stickers will also be available on Instagram, Giphy and iMessage during special season.
This playful collection from Gucci will be shown for the first time on November 2019 in Hong Kong Canton Road, Fukuoka Iwataya in Japan, Seognam Hyundai Pangyo in Korea, Denver Cherry Creek Shopping Center in the US and Paris Galeries Lafayette in France.