Bringing more than 20 years of experience in the hospitality industry to the table, as general manager of DoubleTree by Hilton Jakarta Nils-Arne Schroeder continues to take the brand in exciting new directions. With new, modern additions and plans in the pipeline, DoubleTree by Hilton Jakarta is guaranteed to bring something different to the city while maintaining the warmth of service it is famous for.
How long have you worked in Indonesia’s hospitality industry, and what kind of evolution have you witnessed in it?
I arrived here in 2016 having travelled from Korea to take the responsibility for the Hilton group across the country. During my time here, I have seen the growth of tourist numbers. Even with the difficulties that the country has faced, such as the eruption of Mount Angung, Indonesia’s ability to recover makes me very optimistic for the future.
What projects do you have planned for DoubleTree by Hilton Jakarta this year, and why do you choose to focus on those areas?
One of our biggest projects is our IINDIGO Day Lounge, which will create an experience that many would expect in Bali right here in Jakarta. We will also be looking forward to celebrating five years of DoubleTree by Hilton in Jakarta this June, while the Hilton group will be celebrating its 100th year.
What makes DoubleTree by Hilton unique compared with others of its kind?
At DoubleTree by Hilton, we want to create a hotel for the people of Jakarta. This has resulted in people not only coming here for an overnight stay but visiting for a number of culinary and relaxation reasons. We want to make a destination that offers a host of experiences that satisfy the many needs that the people of Jakarta have.
What challenges do you see ahead for the hotel in terms of occupancy, facilities, or any other aspect, and how do you map out the solutions?
I don’t really see challenges but rather opportunities when looking at the Indonesian market. We are looking to bring back the Hilton brand to Jakarta and other emerging cities while also incorporating the local language into our online services in order to make the integration process easier.
What current trends do you see in the hospitality industry, and how do you stay ahead of the innovation curve?
Many things are becoming digital, from checking in to entering your room. We will be introducing the optional personalised digital key, which will be linked to your phone and the ability to see a plan of available rooms when you book in. We want to integrate innovation while keeping the personal touch.