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The fanfare blasted loud and applause thundered as the first Miss Grand Indonesia, Nadia Purwoko of Bengkulu, was crowned this July. A majestic masterpiece called “The Heart of Indonesia”, the crown was designed by Rinaldy A. Yunardi, who worked in collaboration with Passion Jewelry to bring the “Beauty In Diversity” theme alive through blending together Victorian, Art Deco, and Art Nouveau styles.


None other than Airyn Tanu herself, owner at Passion, who worked with a talented team to ensure all 71 carats of 7,640 diamonds and 14 rubies were all exquisitely and intricately woven together with 780g of white gold during five intensive months.

Diamonds take centre stage in Passion Jewelry, although it also carries other gemstones, such as rubies, sapphires, and emeralds, and some semi-precious stones, such as rubellites and amethysts. “Sometimes these stones have special meanings to certain clients—peace and unity for Miss Grand Indonesia’s crown, for example, or they just like them for the sake of the colours,” said Airyn. “As for the metal we use in Passion, gold is still the most relevant and favourite to use in jewellery in its 18k purity, and also mixed with other metal alloys to create white, yellow, and rose colours.”


She further added that only ANTAM printed and certified gold are used to ensure purity and responsible mining, just as how each diamond is required to have a certificate of origin of the stones, or the Kimberly Process. Passion owns a synthetic diamond detection machine in its factory to reconfirm that the diamonds contain not a single piece of synthetic stone. Either in a customised piece or for her own design, to sing out that “diamonds are a girl’s best friend” is just a tad too simple to describe Airyn’s fascination with the coveted precious gems.

This story appears in the December 2018 issue of Indonesia Tatler. For the full story, grab the copy at your nearest newsstand, or subscribe here.

[Photographer: Jacky Suharto, Stylist: Daniel Dimitrij, Make-up artists: Arie Khayz, Hair: Ran, Wardrobe: Alexander McQueen]

See also: November 2018 Cover: Marlienna Suwito, Yoshi Sudarso & Vanessa Ong Share Their Future Aspirations

Tags: Society, Airyn Tanu, December 2018 Issue