When it comes to creative and youthful talents, Indonesia has a growing list in many different industries. For example, Gen.T honouree Nicoline Patricia Malina is famous for her photography portfolio and her fashion brand. Likewise, Tatler Asia’s Most Stylish honouree Kelly Tandiono, who first made her mark as a model like Nicoline, is now joining rank with her fashion brand.


Photo courtesy of Amantara (Agung Sedayu Group)

On August 26, Itang Yunasz, Nicoline, and Kelly showcased their collection as part of an inaugural trunk show at By The Sea PIK (Pantai Indah Kapuk), a new seaside retail destination in Golf Island PIK by Agung Sedayu Group and Salim Group. With an ambiance like a resort thanks to its tropical interior design and semi-outdoor architecture, By The Sea PIK brings a different atmosphere to any shopping experience.

Its lofty, semi-outdoor circular atrium provided the perfect tropical backdrop for models strutting in Lanivatti by Nicoline Patricia Malina, Cover Me Not x OHMMBYBAI by Kelly Tandiono x Bai Soemarlono, and Itang Yunasz. This event also involved many more Indonesian talents, including Ari Tulang (show director), Unkle B (choreographer), Irwan Key (music director), and Ivan Gunawan Cosmetics (make-up and hairdo).


Photo courtesy of Amantara (Agung Sedayu Group)

Among the many local fashion tenants at By The Sea are Cosmonauts, Bloom Et Champs, Mandy’s Shoes, Bateeq, 3 Mongkis, Beatrice Clothing, Saturdays, Optik Seis, Vallice, Callie, Shop by Kami, Sovlo, Neru, Lewis Emma, Buiboo, Bohopanna, Helio, and many more. Meanwhile, there are beauty tenants like Sociolla, Luxcrime, Studio Tropik, LaLaLash, and Nature Republic. Besides retail therapy, this seaside fashion district comes complete with local F&B tenants first to open in North Jakarta: Cold Moo, Milky Way, House of Brooklyn, Lukulokal, Feel Matcha, and Mami Lana Kitchen. Moreover, there are also Bleum Coffee, Amyrea, Teazzi, Eggcetera and Cloud Cheesecake by Momoiro to satisfy any food lovers' cravings.


Agung Sedayu Group's Board of Directors, photos courtesy of Amantara (Agung Sedayu Group)

“Amantara proudly presents its first conceptualised fashion retail complex, By The Sea PIK, not only as a trendy fashion district but also as a comprehensive retail destination integrated with other tourism destinations on Pantai Maju (Golf Island PIK), Pantai Kita (Ebony Island PIK), and PIK2,” says Natalia Kusumo as the CEO Commercial dan Hotels Division 2, ASG – Amantara.

Curated and conceptualised by Amantara, a subsidiary of Agung Sedayu Group, By The Sea PIK aims to help boost the growth of the nation’s creative economy sector. By end of this year, two more destinations will open on Golf Island PIK: Central Market in November and Batavia PIK in December. Local and international visitors will surely find each one of these places a standout with different concepts yet still with Indonesia at their hearts.

For more information about By The Sea PIK, visit Amantara website, and check out its latest updates and content on Instagram @agungsedayugroupofficial, @bytheseapik and @amantaralifestyle.