It was a crisp, cold night when the Maddox Gallery stood bright and lively in the otherwise-still streets of London. Opening its doors to only the finest of Britain’s haut monde, Maddox Gallery hosted a private auction held by horlogerie master TAG Heuer starring supermodel Cara Delevingne and famed photographer David Yarrow.
Hung around Jay Rutland’s gallery were stills from TAG Heuer’s “Don’t Crack Under Pressure” campaign, which were shot in the rich wilderness of South Africa. At the end of the room stood the night’s object of desire, an enticing portrait from the campaign to be auctioned for Cara Delevingne’s foundation.
When the music came to a stop, former TAG Heuer CEO and non-executive chairman of LVMH’s watchmaking division Jean-Calude Biver entered and shone a new light on TAG Heuer’s philosophy: “In this visual, Cara is shown as powerful, courageous, audacious, and commanding of respect. I hope her attitude and engagement with her foundation will inspire many around her to do things differently, to innovate, to take risks. This is the new interpretation of ‘Don’t Crack Under Pressure’.
”Taking on different causes each year, the Cara Delevingne Foundation aims to empower women around the world. Being able to work with a lion at such close proximity proved a humbling experience for Cara, who added: “Lions to me symbolise bravery and having no fear.”
This story appears in the December 2018 issue of Indonesia Tatler. For the full story, grab the copy at your nearest newsstand, or subscribe here.